Don't Follow Me [Movie Review]

Don't Follow Me [Movie Review] | I was privileged to be invited by Abnormal Studios to host a ticket giveaway for the premiere of Blumhouse’s first-ever Spanish-language horror film.

Naturally, my curiosity was sky high. This was, after all, the most-watched movie in Mexico to date. The real question was whether it would live up to the hype or turn out to be nothing more than an expertly packaged hoax.

Thank you to everyone who joined the giveaway. I hope you enjoyed the premiere, and fingers crossed no one followed you home after the movie.

SYNOPSIS

Don't Follow Me (2025) Trivia

• Mexico: No Me Sigas
• Starring: Karla Coronado, Julia Maqueo & Yankel Stevan
• Director: Ximena García Lecuona & Eduardo Lecuona
• Producer: Jonathan Davis, Eduardo Lecuona, Javier Sepulveda & Francisco Sánchez Solís
• Production Company: Blumhouse Productions, Maligno Gorehouse, Wild Sheep Content & Edge Films
• Distributed by: Cinépolis Distribución
• Release date: October 30, 2025
• Running time: 83 minutes
• Rating: MA
• Country: Mexico
• Language: Spanish
• IMDb: 5.4/ 10
• Tomatometer: NA
• Metascore: NA
• First movie made outside US produced by Blumhouse. 
• Also the first directorial debut for the Lecuona siblings. 
• Some intense scenes were shot in a real abandoned Mexico City building 'El Canadá' where the filthy conditions, including rat droppings and dead pigeons, helped the cast get into character.  

In an age where anything not recorded, uploaded and shared has never happened, content is currency and likes are power. Existence itself feels validated only through a screen. It is within this digital obsession that the film finds its sharpest edge, using social media not just as a backdrop, but as the very engine of its horror.

Carla is an aspiring influencer who worships at the altar of virality. To her, the algorithm is both god and judge. Followers equal worth, engagement equals success and authenticity is negotiable. So when she moves into one of Mexico City’s most notoriously haunted apartment buildings, it is not bravery or curiosity that motivates her. It is content. Ghosts, if they exist, are simply assets waiting to be framed, filtered and uploaded.

To her credit, Carla does her homework. She digs into the building’s dark history, uncovering decades of whispered paranormal incidents from the day it first opened its doors. Tenants came and went. Some fled. Others never stayed long. Few dared to live there at all. Convinced she has struck viral gold, Carla believes she has hit the jackpot.

At first, she is committed to authenticity. But a suggestion from her friend Sam,  a well-known beauty blogger, changes everything. 

Why wait for something to happen when you can make it happen? Armed with a phone, a few cameras and a few other instruments, Carla begins staging disturbances inside her apartment. With Sam helping behind the scenes, she performs eerie rituals, whispers breathless narration into the camera and adds just enough visual static in post-production to keep viewers hooked. The plan works. Views climb. Followers multiply. Carla’s obsession deepens. Fame is no longer a goal. It becomes a necessity.

Then the hauntings stop feeling staged.

A figure appears on camera that no one planned. Shadows linger longer than any editing trick could justify. What first looks like a glitch soon reveals itself as something far more sinister. A genuine malevolent presence has taken residence in Carla’s apartment and it does not appreciate being reduced to content.

Instead of fleeing, Carla does what she knows best. She keeps filming, even as fear replaces performance.

As the entity torments her, Carla’s grip on reality begins to unravel. Her audience continues to watch, comment and speculate, unsure whether they are witnessing the most committed performance art online or a real terror. Slowly, Carla loses that distinction herself. She herself couldn't differentiate which is scripted and which is real.

Digging deeper into the building’s past, she uncovers whispers of a cult tied to its history, one that may be attempting to resurrect its dead leader. As her popularity surges, her relationships fracture. She grows distant from Sam, leading to a bitter fallout, while her crush Andrés becomes her only emotional anchor.

Then the ultimate betrayal arrives. Sam releases a video exposing Carla’s content as a calculated hoax, turning public opinion against her overnight. And just like that, the audience stops asking whether the horror is real. They decide she deserves it. And the numbers start decreasing, whereas her anxiety and fight for fame increase.

Can Carla reclaim her fame, her love and her life? Or has going viral already cost her everything?

MY REVIEW

What I Like:  

• It mocks the current obsession with likes and everything online.    
• Beautiful performance from the cast. 
• Even I can't tell which is real, which is staged in the movie. Love the misdirection. 

What I Don't Like:

• It started very slow.
• Some words are not translated so I might miss some important points in the conversation.   
• There is too much confusion and most of my friends are equally confused.   
• The ending is a bit rushed - I would like to know more about the cult. 

Will I Watch It Again: I don't mind watching it again.

Overall: 4.4/ 5.0

The pictures are taken from multiple sources on the Internet. Thank you.

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