Utara @ Hotel Armada PJ - New and Improved

8:38 AM 15 Comments A+ a-

Rebranding is a crucial step in positioning oneself to be even more visible to others, without compromising the status quo of quality and such. In fact, rebranding oneself is to project oneself further and it bears a symbol of better and grander quality.
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When I was told that Utara Coffee House at Hotel Armada Petaling Jaya has rebranded itself as just Utara @ Hotel Armada Petaling Jaya after a major makeover, I was so tempted to see the uplift for myself. I know that after serving the public for 22 years and being fondly known as Utara Coffee House, the step to rebrand itself was not an easy step. 

As I entered the coffee house, I was pleasantly greeted by the easy and brightly lit facade. The facade portrays a younger and fresher connotation to the once-seasoned coffee house. And walking into the coffee house, I was immediately transported to a totally new place - like the one that I have never seen before.
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Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
It is much brighter, feels very spacious and I love the simple yet elegant decoration throughout the coffee house. Looking closer, I realised that the space is effortlessly divided into several sections - an open eating area, a corporate meeting area and an area for a closed party. The sections are all there but with no apparent segregation - very chic and effortless! Thumbs up!

I also realised that the tinted glass overlooking the highway was removed and replaced with clear glass. This allows the rays of natural sunlight coming in from its full-height windows, making it look wider and spacious thus offering a more comfortable dining environment. 
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The new Utara is able to seat 200 pax on an occasion and boasts two new additions to the restaurant, an open kitchen at the back of the restaurant and an open café-bar at the front. With the open kitchen, diners become spectators as they can see their food being prepared thus allowing for a greater sense of occasion while the open café-bar was built to serve between the restaurant and the lobby lounge. As such, service staff are able to communicate with and attend to guests in 2 different areas with ease, without compromising on service standards.
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
While Utara may have undergone a complete makeover, the restaurant still retains its signature flavours and will continue so as an ode to their loyal diners. Utara’s exceptional local cuisine such as the Nasi Lemak Utara, Roti Durian, Kari Kepala Ikan, Daging Masak Assam Pedas, Siput Sedut Masak Cili Padi and Ketam Masak Berlada to name a few are what sets Utara apart from competitors in the area.

My fave would be Nasi Lemak Utara (I had several packs of that small and delicious Nasi Lemak Utara), Daging Masak Assam Pedas and Kari Kepala Ikan.Diet, what?

As part of their new menu, Utara has since added on several Vegan dishes to satisfy all Vegan diners. In addition, a special Vegan Set Menu is available for order too but a 3 days advance reservation is required. The Lunch, High-Tea and Dinner buffets will also feature a special Vegan’s Corner.
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Utara @ Hotel Armada Petaling Jaya, Hotel Armada Petaling Jaya, Rebrand, Penjenamaan semula, Rawlins GLAM, the best coffee house in Petaling Jaya, Rawlins Eats,
The act of rebranding to Utara is certainly a bold move and a successfuk one at that. The move certainly elevates the coffee house to be on trend without compromising its quality. Congrats Utara.

Open daily from 6.30am to 12am, experience Utara @ Hotel Armada Petaling Jaya for yourselves by calling 603-7954 6888 to make reservations or email f&b@armada.com.my 

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Ezna
AUTHOR
Thursday, 29 August, 2019 delete

Besar la tempat makan dia. Nampak cosy dan selesa sangat kalau dapat makan bersama family and friends kat sini. Hidangan juga menyelerakan. Boleh cuba nanti...

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Mrs Pip
AUTHOR
Thursday, 29 August, 2019 delete

Cafe mcm ni, dengan lampu yang cantik, cahaya yang terang ,warna yang sepadan, memang menarik perhatian. Suasana sekeliling nampak kemas, tak crowded, spacious, dan aku yakin makanan yg disediakan pun confirmlah sedap ...

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Qaseh Dalia
AUTHOR
Thursday, 29 August, 2019 delete

Nice and cozy lah Hotel Armada ni,variasi food pun banyak.

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ajumohit
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Thursday, 29 August, 2019 delete This comment has been removed by the author.
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ajumohit
AUTHOR
Thursday, 29 August, 2019 delete

nampak lebih cantik dan selesa untuk jumlah guest yang ramai. teringin juga nak high tea kat sini dengan husband. sesuai sangat nak celebrate untuk hari-hari penting dan bersejarah kan :)

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Zharif Azis
AUTHOR
Friday, 30 August, 2019 delete

Rasa jeles tengon Rawlins makan sedap2. Bestnya !! Teringin nak pergi sini tp xde rezeki nk join. Hidangan semua nampak menyelerakan. Mesti rambang mata nak pilih mana satu.

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Aerill Hassan
AUTHOR
Friday, 30 August, 2019 delete

Bestnya restoran ni. Menu2nya nampak menarik dan sedap. In shaa Allah saya akan ke sini untuk rasai makanan utara. Terima kasih share ya.

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Mimie
AUTHOR
Friday, 30 August, 2019 delete

Bestnya dapat makan kat sini. Nampak luas dan besar restorannya. Menu pun banyak pilihan. Memang seronokkan dapat makan kat sini. Memang puas hati.

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Farhana Jafri
AUTHOR
Friday, 30 August, 2019 delete

wow! Dia rebranding nampak elegan & stylish sangat untuk dining hall macamni. Menu pun nampak menyelerakan lah rawlin! Boleh tengok chef masak pulak tu

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Siti Awadah
AUTHOR
Friday, 30 August, 2019 delete

sedapnyaaa.. alaaa... terliur dh.. jeles kita tau!! menu sedap tempat cantik, haaa perfect! ini kalau gi makan ngan famili mesti lg syok

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Nadia Johari
AUTHOR
Friday, 30 August, 2019 delete

menu hotel ni memng semua sedap ye..hehe..terliur tengok..tempat dia pun menarik je..lepak santai sini syok juga ni..

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Ivy Kam
AUTHOR
Saturday, 31 August, 2019 delete

I really like their new revamped interior design, bright and spacious, feel so chic and posh, can even take OOTD can every corner haha

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Saturday, 31 August, 2019 delete

wa congrats to Utara @ Hotel Armada PJ. I like the New and Improved look. so nice and I love their food too. time to visit again

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marsha
AUTHOR
Tuesday, 03 September, 2019 delete

Wah hotel ni nampak sangat cozy dan mewah. Menu pun best-best. Hotel Armada ni Marsha masa study tu selalu lalu sebab balik umah uncle kat pj.

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Ruby
AUTHOR
Wednesday, 04 September, 2019 delete

wah menakjubkan rekaan dalaman dia. gaya yang segar dan menarik. pengunjung pun selesa disampinv makanan yang sedap dan menarik.

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Thanks for the GLAM write-ups


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