Superbrands Malaysia Celebrates 27 Strongest Malaysian Brands

Superbrands Malaysia Celebrates 27 Strongest Malaysian Brands | We've heard products claiming their Superbrand's status. But, what is a Superbrand. 

"A Superbrand offers consumers significant emotional and/or physical advantages over it's competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for."

As mentioned in Superbrands Malaysia, participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. 

Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

Recently, Superbrands Malaysia 2022 celebrates its 14th edition and has selected 27 brands to pay tribute to the strongest and most valuable brands in the market in this year’s awards event.

Superbrands, the independent global authority and arbiter of branding, hosted their annual event  for the key global multi national corporations (MNCs) as well as top local brands encompassing a wide spectrum of different industries. The 14th celebration was officiated by DATUK YONG SOO HEONG,  previously Bernama Chief Executive and Editor-in-Chief.  He is currently a Trustee of both the Malaysian Press Institute and National Press Club of Malaysia. Datuk Yong is also a member of Bernama’s Supervisory Council, an appointment by the Yang di-Pertuan Agong since 2019.

“As a long time senior journalist with Bernama, I have seen the evolution and progress of many brands in Malaysia. It warms my heart when foreign business leaders and decision makers already know of our local brands, from Musang King durians to our other made in Malaysia brands who make us proud internationally.

“As regional and worldwide borders shrink or even disappear, branding becomes even more crucial as the traditional brick and mortar model are overtaken by online initiatives.

“There is an urgent need to think out of the box and to innovate. I congratulate everyone here for doing so and hope you will persevere in a highly competitive market through every conceivable platform especially in branding,” said Datuk Yong.

Speaking about the event, Mr Mike English, Director, Superbrands said that the Superbrands Malaysia 2022 Awards, considered as the ‘Oscars of Branding’ by the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.

“Superbrands will also unveil the highly anticipated and much coveted coffee table-style Superbrands book, which includes a two-page profile of each of the Superbrands at the tribute event.

“The awards are a wonderful showcase for brands to highlight and promote their successes, and for senior executives to get together to celebrate their Superbrands status.

“We are happy that many local brands which include new entrants, have made it to the Superbrands list this year. These brands were not only voted by our distinguished brand council members but also by marketing professionals, who voted through an online poll.” said Mr English. 

After rigorous selection criteria  set by the Superbrands Council, more than 3,000 professionals were invited to vote for candidate brands. More than 1,400 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands.

Only brands that achieve the level of recognition set by the independent council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.

“Malaysia’s best brands which range from fast moving consumer goods (FMCG) to locally owned family businesses, are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value.  

“Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website,” Mr English adds.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status. 

The Recipients of Superbrands Malaysia 2022

Below are the the 27 strongest Malaysian brands that were honoured with the Superbrands title.

ABOUT SUPERBRANDS MALAYSIA

The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 40,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com.

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