This year, the event are held on 28 October (Saturday) at Dataran Merdeka, Kuala Lumpur, organized by Ministry of Tourism and Cukture Malaysia (MOTAC).
Speaking at the media session in conjunction with the launching of Citrawarna@Kuala Lumpur 2017 YB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Cultural Malaysia said the ministry hoped to ensure that the Citrawarna this year would be a platform to deliver the message of importance of nature not only in form of culture but also in arts, heritage and lifestyle.
"Most people does not realize that our culture is strongly influenced by the nature - for example, Dance inluenced from animal movements, Traditional costumes such as harvest feast or Nine Emperor Gods for chinese fisherman, Heritage-like flowers in woven, paintings and engravings. At the same time, the event will pose as promotional tool for ecotourism in the country through performances, singing, lighting and sound." he said.
Citrawarna@Kuala Lumpur 2017 was taking the inspiration from the World Tourism Day's theme: "Sustainable Tourism - A Tool for Development", which was celebrated last month. It willbe a platform to deliver the message of importance of nature not only in the form of culture, but in arts and Malaysian heritage.
This year's Citrawarna featured a unique combination of dance theater elements, musicals and street parades while in 2015 and 2016, the concept presented were the theatrical combination of stage performance with street parade. Citrawarna always come up with a new, fresh and creative concept every year since 1999.
Dato' Seri Mohamed Nazri said, "There are side events that will be organised to boost Citrawarna@Kuala Lumpur 2017 such as Kids Eco Dash Citrawarna 2017 on 28 October 2017, from 7:30 am at Taman Eko Rimba, Bukit Nanas, Kuala Lumpur. This is a special running event or mini marathon for children aged between 4 - 14 years old.".
And there will be the "Bring Your Own Plant" Programme at the same venue in collaboration with Locco and Daun which invites visitors to donate a plant together witha special message to Mother Nature. Interested donors, moreover, are encouraged to use carbon-free public services like LRT and mRT to bring the plants to the venue.
Moreover, the Food Truck Fiesta will feature a 'Cashless' food purchasing method using smartpones through mobile wallet apps with the collaboration of BARRA and BOOST (subsiadiary of Axiata Group).
See you there people.
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